Our ability to communicate around the world is getting more and more advanced every day. It is a lot easier now to get in touch with others from different countries then it was just a few years ago. With the technology we have with smartphones almost anyone can be a journalist, with one picture, video or tweet we can now post information to the internet with one touch of a button. With the way, our media is evolving even the government uses social media to make some announcements. I feel that we still can not fully rely on social media for cold hard facts but it can give us some incite on what is happening in the moment. I think that with anything put on social media has to be triple checked before proven as real. It is very easy nowadays to make fake news posts and manufacture videos that look real but are not. I do not think that social media feeds are a reliable source for information.
Advertisers love to shock people, they gain attention and publicity the more people talk about their ads. Is it okay to make an offensive ad so people will talk about the product? I don’t think it is right, but sadly the “shock value” works in most cases. The more offensive it is the more publicity it gets nowadays. If an advertisement comes out that is majorly offensive then even the news will make a story out of it. This only adds flame to the fire because now more people are getting informed when the whole thing could have been avoided. I think that a lot of the time the media will make a bigger deal out of something than it needs to be. I think the media should ignore the offensive advertisements in many cases because they are giving them free publicity. All this negativity is contagious and hurts our society in the long run.
In today’s world media is a big open book. If you share it, someone is going to see it. So why do celebrities get so upset with the “media” when their picture ends up in the news? After all isn’t it their job to be seen? Many people would say that celebrities are just like you and me. Yes, they are people but they live a very different life than the average person. For example, I could go to the grocery store and no one would care, but let’s say Kim K (Kim Kardashian) goes then people are interested in whether she bought apples or bananas. Most celebrities love the attention from the press; if, it is what they want to be seen. The press can be very invasive at times and can cause a negative commotion in celebrity’s lives. I am a big believer in if you don’t want it to be seen then don’t do it. If celebrities want to have more control over the negative media then they need to conceal their bad behavior, better yet give the press positive things to talk about.
Social media as of right now is probably one of the most influential media outlets out there. Everything we do is surrounded by social media, whether it’s going to the movies, watching tv, listing to music, or communicating with others. Social media plays a big part in our lives and companies have taken note in this. Many companies have social media accounts and use them daily to promote varies things for themselves. Recently DiGiorno Pizza tweeted with the hashtag “#WhyIStayed” their tweet stated “#WhyIStayed you had pizza” this doesn’t seem controversial by its self, but the hashtag was referring to Janay Palmer Rice’s decision to stay with her partner Ray Rice after domestic violence. The tweet was soon deleted and an apology was given. The company didn’t know what the hashtag was about before tweeting. This is another example of “think before you post”. Social media has helped companies public relations interact more closely with their consumers. They can tweet, make videos and share facebook statuses like one of your friends. I do think that PR has to stay at the top of their game in order to avoid miss steps such as the DiGiorno tweet.
Television is a major mass media in our world today. Many people used to gather around the tv together at a certain time to watch their favorite show. But nowadays with modern technology, we can watch a show at our earliest convenience. Long gone are the days of waiting for your show to come on and sitting through commercials. I personally have a DVR and use it on a regular basis to set timers to record shows and skip through the ads while I’m watching. With DVR’s we can now record, fast forward and rewind through advertisements and shows. To most of us, this technology is the best thing that could have happened to tv viewers everywhere. No more commercials woo hoo! But to the cable companies and advertisers, this could be a nightmare for their profits. To help combat the loss of money through commercials they can put more ads in the show by using product placement. Other networks have put their shows online and charge a small fee to watch through their website. I think DVR’s are great for the viewers, but not so great for the companies trying to make money off commercials.
Although the internet is a fairly new mass medium my generation are what they like to call “digital natives”. Being a digital native, we walk around with a computer in our hand on daily basis. With the age of apps and smartphones most people’s lives are online, with the use of Facebook, Instagram, Snapchat and Twitter, it is now easy to share our lives with many people around the world. I use many social media apps myself like those listed above. I am a pretty private person, so I try to keep my social media posts lighthearted. A lot of times, people share too much information on their social media and need to refrain from posting intimate details about their lives. We all have that one freind who uses their facebook like a diary and you don’t want to be mean and delete them, but if you see one more post about who cheated on who, you might go crazy. The rule I like to go by when posting to social media is if you wouldn’t get on a stage and share your bussiness to hundreds of people then don’t share it on social media. Think before you post.
I feel that personal music players distance us from others. There is a meme trending on the internet that says, “If I have my headphones in don’t talk to me.” Personal music players like iPods, mp3’s and smartphones have made people more anti-social. All you have to do is put on your headphones and you can ignore people in a way that is socially accepted. I am guilty of using my headphones in this way. However, there is a positive side to using headphones at college. Recently, I was in the math lab and the noise around me was so distracting that I had to put my headphones in playing classical music. It helped me to concentrate on my math quiz. Portable music players and headphones have made it easier for us to have music with us, but with that, it has somewhat isolated us from the people around us.
Movies have been a form of entertainment for years dating all the way back to the 1880’s. So why have they lasted this long as a primary form of entertainment? Personally, I enjoy going to the movies because it’s a fun thing to do with family and friends. Movies are a way to step out of your everyday life and experience something new. They also create a bonding experience with whoever you’re with at the time. I remember being a young girl and for my 13th birthday party, a group of my friends and I went to Memphis, to see the “Hannah Montana Live Concert Movie”. We could never get concert tickets for her show so this movie was the next best thing. We danced and sang just as if we were at a concert. It was one of the best birthday parties I had and I will never forget it. As far as paying for a movie, I feel like the prices haven’t gotten too out of hand and if it is a movie you have been looking forward to seeing, it is worth the ticket price.
Newspapers are still a relevant source of news in today’s culture. I feel like without newspapers some of us would be lost and there would be many people out of a job. Although with the digital age, we live in, newspapers are almost becoming a thing of the past. Some newspapers have switched to online only because of the lack of subscribers and circulation. Newspapers are the roots of Mass Media and without them, we would be lost. When my mother was in her mid-20s she worked at a small town newspaper and I remember her telling me stories about how they would have to get the paper done on time and being in such a small town they would have to drum up articles to put in the paper. I personally feel that newspapers bring an aesthetic that online use can’t. If we lose newspapers we lose our history in mass media. At the rate we are going now, sadly most newspapers will go to online only “print” and we will eventually stop printing real paper newspapers. I am an advocate to keep printing and to not go to online only. Newspapers are like our heritage, I can remember being a small child watching my papaw read the paper in his room. I don’t have many memories of him but what I can remember is he was always reading. I guess you could say newspapers are close to my heart because they remind me of my family. There’s nothing better than getting ink on your hands and smelling a real paper when you read it, you can’t get that kind of experience from a computer.