Advertisers love to shock people, they gain attention and publicity the more people talk about their ads. Is it okay to make an offensive ad so people will talk about the product? I don’t think it is right, but sadly the “shock value” works in most cases. The more offensive it is the more publicity it gets nowadays. If an advertisement comes out that is majorly offensive then even the news will make a story out of it. This only adds flame to the fire because now more people are getting informed when the whole thing could have been avoided. I think that a lot of the time the media will make a bigger deal out of something than it needs to be. I think the media should ignore the offensive advertisements in many cases because they are giving them free publicity. All this negativity is contagious and hurts our society in the long run.